PVVP 2019

Challenges of Modern Project Management

May 20 - 21st, 2019 - Slovenia, Ljubljana, Radisson Blu Plaza Hotel

Keynote - Carlos Eduardo Martins Serra

Benefits realisation management is a set of techniques and tools that can be applied not only to ensure that individual programmes and projects deliver the enablers for the realisation of desired benefits and that benefits realisation is managed even after the closure of programmes and projects, but on a more strategic level to ensure that all the investment made by the organisation generates the final amount of value that has been expected as the organisation’s main strategic goal.

In order to provide a clear pathway for successful execution of business strategies, an enterprise level benefits realisation strategy can be employed as a tool that connects several otherwise separate processes and activities to guide the selection and prioritisation of programmes and projects based on the benefits that will support the achievement of the strategic business objectives in fully alignment with the overall business strategy. It also enables the organisation to manage the realisation of the variety of benefits that are expected to be enabled by its entire portfolio of programmes and projects in a standard and centralised way all across the benefits realisation lifecycle that starts from the strategic planning process, going throughout the programme and project lifecycles until getting into regular business operations – also called BAU – for the full realisation of the expected benefits.

Outline of subjects to be covered:

  • Key principles for benefits realisation
  • Benefits Realisation Management and Project Success
  • Business success: The result of a combination of strategies
  • Enterprise Benefits Realisation Strategy: Laying the foundations for strategy execution
  • Organisational Environment Pillars: Steer, Run & Change
  • Key organisational roles involved in benefits realisation
  • Challenges to organisations in managing benefits


   Carlos Eduardo Martins Serra, MSc, PMP  10:15 - 11:15

carlos sierraCarlos Serra has been working in project management since 1999 across a variety of market sectors, countries and roles for companies such as Exxon Mobil, Petrobras and Gazprom. It has included leading PMO functions and teams of Project Managers, managing projects and programmes and implementing project, programme and portfolio management frameworks. 

On the academic side, he has been an international speaker delivering presentations in MBA programmes, conferences and training courses, has written articles, has won academic and professional awards and has worked as a journal reviewer expert in Governance and Project Management best Practices for the International Journal of Project Management. His book Benefits Realization Management: Strategic Value from Portfolios, programs, and Projects has been launched in September 2016 by CRC Press.

He is a certified PMP (PMI), APMP (APM) and Prince2 Practitioner, holding an MSc degree in programme and project management (University of Warwick) and a BSc degree in production engineering (CEFET-RJ/Brazil).

Conference Advanced Business Approaches

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